Email Drip Campaigns, Direct Mail, HTML5 ads, Presentation, Web Design, Comprehensive Digital Campaigns, and more.
Root Inc.
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Unbreaking the car insurance industry.
Traditional car insurance companies focus on demographics like age, ZIP code, occupation, and credit score to price your coverage. With Root, behavior behind the wheel gets more weight than any other factor. Root never used occupation or education level in their rates—and they’re committed to removing credit scores from the pricing model and unbreaking the car insurance industry.
During my time here, I was part of an agile scrum team within the Marketing Department. I collaborated with cross-functional partners to generate comprehensive digital campaigns, web design and testing, email drip campaigns, direct mail, investor decks, sports marketing, and special projects such as merch and car wraps for Nascar/Bubba Wallace.
presentation templates
HTML5 CAMPAIGN ADS
STATIC CAMPAIGN ADS
explainer ads
Hero A test
Hero B test
Conversion ads
Root Partnerships
During my time at Root, I designed email campaigns, social media graphics, ads, car wraps, merch and more for a number of Root Partnerships including: Carvana, Cleveland Browns, Denver Broncos, and Bubba Wallace and Nascar some of which you can find below.
ROOT x NASCAR
ROOT x NASCAR
*Bubba’s Pick
Desktop and Mobile Hero
Nascar Block Party Tee
ROOT x NASCAR
ROOT x NASCAR
NFL Giveaway Banners
Team Swag
Website design + optimization
Email Marketing